Taming Hanwha from the beginning? Daejeon City's incomprehensible interference with 48.6 billion won over the name of the new stadium

Taming Hanwha from the beginning? Daejeon City's incomprehensible interference with 48.6 billion won over the name of the new stadium

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Are you sure we're living in 2025?

There have been rumors several times that a local government runs a baseball stadium and cacophony with professional baseball teams. However, this case is shocking. It is even questionable whether the government's intention to accept the money and do whatever it wants is appropriate for this era in 2025.

Fans of the Hanwha Eagles are full of dreams. In about two months, they will be able to watch baseball in their new home stadium next to the old Daejeon Stadium. The construction is almost done, and only the interior and exterior landscaping work remains.
A great stadium has been created, which is as impressive as a Major League Baseball stadium. For the first time in Korea, visitors can swim and enjoy baseball inside an INFINITE pool. It also boasts Korea's first main hall and two-story bullpen. While the outfield is asymmetrical, the right field fence has a "Monster Wall" installed to enhance baseball's beauty.

Everything is perfect, but rupture sounds have been occurring even before the start. "KBS Daejeon" reported shocking news on the 9th. Regarding the name of the baseball stadium, the Daejeon Metropolitan Government was "gapjil" to the Hanwha team.

Hanwha has decided to name its new stadium "Hanwha Life Ballpark." It's not just simply attaching it. Hanwha Life Insurance, an affiliate of Hanwha Life Insurance but a different company, has been at the forefront of using the stadium name rights. This fact has already been announced to the entire world in 2023. In a press release distributed by the Hanwha Eagles at the time, the Hanwha Group announced, "The Hanwha Eagles will pay 48.6 billion won (45.6 million U.S. dollars) to Daejeon City to retain the right to use the stadium, name rights (Naming Rights) and advertising rights." The deadline is 25 years.

However, the Daejeon Metropolitan Government is pressuring Hanwha Life Eagles Park to maintain the existing stadium name, saying it does not like the name of the stadium. The results of the report on Sports Chosun were also true.

Of course, Daejeon City paid the most for the construction of the stadium, and the baseball stadium is owned by Daejeon City. However, if the Hanwha baseball team gave the right to use the stadium for a whopping KRW 48.6 billion, Daejeon City has no power to meddle in whatever decision it makes. Daejeon City's position is meaningless. Daejeon City said to Hanwha, "The Daejeon City Government's giving of 48.6 billion won is only a right to use it, but it did not give it the right to decide."

Giving the right to use the stadium or the right to use its name gives it the right to make decisions about anything. That is common sense. Of course, the process of "busting and rebuilding the baseball stadium that Hanwha built" is not allowed, but there is no time to interfere with the right to use the name. There is no disparaging or bad expression of Daejeon.

KBO League and Korean professional baseball are the most popular sports. However, they are not true professionals. Each team does not make a profit. Some clubs rely on the support of their parent companies, but there is also a great connection with local governments. Most of them are rented by professional teams. In terms of marketing such as stadium advertisements, clubs rarely earn profits. This is because most local governments take the profits. Clubs only look at local governments. 메이저놀이터

In the U.S., teams can earn enormous profits by selling their name rights to companies. In fact, Hanwha can generate real profits only when it gives its name rights to a company other than its affiliate Hanwha Life Insurance. For example, it should be called "Sungsimdang Ballpark." However, if local governments take a high stance on naming such stadiums, how can such naming rights be made.

According to the report, Daejeon City wanted "Daejeon" to be included in the name of the new stadium, but when it did not go as desired, it was reported that it showed signs of discomfort. When the NC Dinos' new home stadium was also named "Changwon NC Park" when it was first opened, there was a fuss that "Masan" was not included for political reasons in the local Masan. Ahead of the opening of the new stadium, we are already worried that Daejeon City is starting to tame Hanwha.